From insights to meaningful change.
Turn AI uncertainty into confident action.
We help commercial and launch leaders identify if, where and how AI can help people and processes work more effectively when speed and quality matter most.
Who we are
Senior expertise, focused on meaningful AI innovation.
Fabero Consulting is a boutique consulting firm specialised in digital strategy and AI innovation, founded by three senior consultants with over 60 years of combined experience in digital transformation, launch excellence, and customer engagement across Europe and globally.
Our mission is to help you understand where AI can make your processes more effective and efficient at moments with low tolerance for uncertainty, such as preparing for the international launch of a new product.
The challenge
AI is creating significant opportunities — but turning that potential into meaningful business value is proving harder than expected.
Organisations looking to improve how they work with AI tend to find themselves in one of three situations.
Pilot purgatory
Investing in pilots without seeing enough impact — activity that never converts into measurable business value.
Where do we start?
Teams are tasked to apply AI to specific business challenges and need to decide where or how to start for the greatest impact.
The capability-adoption gap
AI capabilities are available in-house but are disconnected from the business and everyday use — a helicopter in the hangar without pilots.
What we do
Companies call us when they know AI could improve a business process, but they don't yet know how to prioritise interventions or how to implement them successfully.
We help functional leaders tasked with the introduction of AI to improve efficiency or productivity in their team to answer questions like:
Where should we start?
Which AI opportunity should we prioritise?
How do we know it's worth the investment?
How do we avoid another pilot that goes nowhere?
That's where we help: turning a long list of possibilities into a clear, defensible priority.
Our approach
Solve the right problem before building the solution.
Introducing AI without understanding the real business problem and the organisational context bears the risk of low adoption, limited impact, or pilots that don't scale. Our Double-Diamond, human-orchestrated innovation method reduces this risk.
Diamond 1
The right problem
Understand the context and frame the problem before solutions are generated.
Diamond 2
The right solution
Build, test and implement solutions with evidence and structured governance.
Discover
Understand the context
Define
Define the problem
Develop
Build the solution
Deliver
Test and implement
AI-augmented delivery
Structured, accurate and transparent.
Each phase is AI-augmented through Rivertti, our proprietary SaaS management platform that helps us work in a structured, accurate and transparent way — accelerating the path from strategy to execution.
Find out more about Rivertti
Case study
Solving the right AI problem.
A Double Diamond discovery programme showing how structured innovation can translate AI potential into a clear, evidence-based path forward.
Our first published case study is in progress. This slot is reserved for a real, client-cleared Fabero engagement — not a placeholder example.
Discuss your challengeWhy Fabero
Senior judgment. AI-augmented process. No unnecessary overhead.
We work with you to assess how to improve your day-to-day work with AI and build the roadmap to make it happen. With Fabero, the founding consultants work directly with you, bringing deep experience and sound judgment tailored to each project. Combined with our AI-augmented process and structured governance, this means:
More agility
Faster progress
Sharper focus
No unnecessary overhead
Value delivered quickly, clearly and responsibly.
Who we help
Built for the people accountable for making AI work.
Whether you're steering AI transformation across a global organisation or leading a first launch with a small team, we meet you where you are.
For enterprise pharma AI & transformation leaders
PRIORITY
Find the right opportunities
We help you cut through the long list of AI possibilities to identify the problems worth solving and the opportunities that can genuinely improve your function.
REDESIGN
Make AI work for your people
We design solutions built around how your people actually work, so AI improves your function rather than becoming another technology programme.
VALUE
Create alignment, adoption and impact
You get from AI potential to measurable impact, with alignment across technology, governance and your people to turn a new way of working into reality.
For rare-disease and biotech launch leaders
CHOOSE WHAT MATTERS
Using AI intelligently
We help you use AI to cut through launch complexity, identify what matters most and make smart choices about where to focus, what to build and where to invest.
BUILD JUST ENOUGH
With AI where it adds value
We help you use AI to build a lean, fit-for-purpose launch model without overbuilding, so you can launch quickly and learn as you go.
TURN INSIGHT INTO ACTION
With AI that connects the dots
You get a connected view of disease, patient, market and commercial evidence, combining senior expertise with AI-augmented Rivertti to make the right decisions, actions and partnerships happen.
The team
Three senior consultants. One focused approach.
We help commercial and launch teams take advantage of the opportunities AI offers to work differently and create greater value from their commercial strategies, particularly at critical moments such as product launches.
John Freeman
Senior consultant in digital transformation, omnichannel and AI innovation.
David Ziedman
Programme and innovation management consultant with extensive life-sciences experience.
Silvia Pellegrini
Digital health and innovation consultant specialising in behaviour change, communications and adoption.
Get in touch
Call us to explore whether we're the right partners for what you want to achieve.
Call us when you know AI could improve your business, but you don't yet know where to focus or how to make it work at scale. We'll help you define the right problem, build the business case, and guide implementation using our AI-augmented methodology and platform.
Get in touch